Last Updated: August 2026
1. Information We Collect
When you use our website or contact us, we may collect:
- Personal information — name, email address, and message content when you fill out our contact form
- Usage data — anonymous analytics (pages visited, time on site, device type) via Google Analytics 4
2. How We Use Your Information
We use collected information to:
- Respond to your enquiries and messages
- Process orders and shipping
- Improve our website and product offerings
- Send order confirmations and shipping updates (only when you place an order)
3. What We Do NOT Do
- We do not sell, rent, or share your personal information with third parties
- We do not use advertising cookies or cross-site behavioural tracking
- We do not collect data from children under 13 without parental consent
4. Google Forms
Our contact form uses Google Forms to collect submissions. Google's privacy policy applies to data processed through their service. We only request the minimum information needed to respond to your message.
5. Google Analytics
Our website uses Google Analytics 4 (GA4) to collect anonymous usage analytics. GA4 stores a first-party analytics cookie (such as _ga) in your browser so it can recognize you as an anonymous returning visitor. This data is not used for advertising, and no advertising cookies are set on our site. If you prefer not to be tracked, you can opt out of Google Analytics at Google's opt-out page. Google's privacy policy applies to data collected by GA4.
6. Data Retention
We retain contact form submissions and order information for as long as necessary to provide our services and comply with legal obligations. You can request deletion of your data at any time by emailing us.
7. Your Rights
Under Canadian privacy law (PIPEDA), you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal data
- Withdraw consent for data processing
8. Contact
For any privacy-related questions, email us at brickandmotorlabs@gmail.com.